Build Something Real
From Idea to MVP

With AI and expert guidance, one person can now go from spark to launch.

|

What & Why: Product Creative Lab

Product Creative Lab helps motivated creators, technologists, and problem-solvers become first-time founders — even without prior startup experience.

We guide you from a raw spark of curiosity to a focused, validated product — and help you build it, test it, and pitch it to real investors.

You’ll follow a structured journey, use AI tools along the way, and create something people actually want.

|
Hands-on, not theory
Build real things every week, based on actual user feedback.
Tangible outcomes at every step
You’ll create Outcome Grids, Value Concepts, tested MVPs — not just slides.
Real investor exposure
Pitch Night connects you with angels and pre-seed funds looking for early signals.
Supportive peer community
Build together with driven creators — and stay connected after the program.
Made for evenings & weekends
Learn and build in 4–6h/week. No need to quit your job.
Online or in-person
Join us in London or fully remote — same mentors, same outcomes.
Start With a Direction

Find what truly matters to you. Explore your interests, emotions, and past experiences to define a direction worth building in.

Shape Your Concept

Talk to people, uncover real needs, and design product concepts that actually solve something. Choose what to test.

Run Small Tests

Test your assumptions through lightweight experiments. Learn what works before you build — and what doesn’t.

Build and Launch MVP

Turn your most promising concept into a simple MVP. Launch it to real users and start learning from actual behavior.

One Person. Full Journey.

What used to take a team, you can now do solo.
With AI Copilot you can research, design, test, and launch — faster and smarter.
Build what people actually need — and skip what they don’t.

Choose Your Track

Whether you’re still exploring or ready to launch, our two labs are built to match your stage — and powered by the latest AI tools to help you move faster, smarter, and with confidence.

Insight Lab
Find the gap

Who it’s for
You’re exploring an idea, but don’t have clear validation yet.

What you’ll do
Identify 2–3 unmet needs through interviews. Map user outcomes, define early value, and sketch unit economics. Use AI to analyze insights, cluster patterns, and generate concept drafts. By the end, you’ll have a focused, testable product concept — shaped by user needs and early economics.

Duration & Load
6 weeks · 4–6 h / week

Live sessions
Weekly workshops + mentor office hours

JOIN NOW
Launch Lab
Launch and prove

Who it’s for
You’ve got a solid concept and are ready to test it in the real world.

What you’ll do
Build a landing page and design simple tests to validate demand. Capture leads, measure switch readiness, and track real interest. Use AI to generate content, analyze behavior, and ship MVP v1.0 faster. By the end, you’ll have a working MVP — tested with users and backed by real traction signals.

Duration & Load
10 weeks · 6–8 h / week

Live sessions
Bi-weekly sprint reviews + mentor office hours

JOIN NOW

Pitch Night

Launching Autumn 2025, we’ll run a monthly, invite-only showcase in London where just 10 teams present their live products — whether first-release or already growing — to UK business angels and early-stage funds. Every session is filmed, streamed, and, after post-production, each deck and data pack is shared with our private investor list.

Launch Lab graduates receive pitch coaching and priority for these slots
, but any team with real traction can apply.

Voices from the Lab

Oleg
Software Development Engineer

"The offline course turned out to be much more real than any “how to raise a round” content. Each session focused on our own projects with honest feedback and clear milestones. You always felt progress. It helped me stop overthinking and actually move forward saving time, energy, and turning ideas into real steps."

Varia
Global Asset Manager

"This course was an incredible experience and my best investment of the year! It gives you everything to launch a product: from research to idea and validation. But what stood out most was the people, smart, ambitious, inspiring. You share, laugh, and keep supporting each other long after it ends. Huge thanks to Alex for making it all work!"

George
Product Lead

"The program helped me clearly see all the steps, truly all of them, from early idea to a complete concept. I especially loved the second part, where we explored business models, ways to validate concepts, and put the whole puzzle together into a one-pager. The journey is complex and creative, but the structure made it all feel doable. Huge thanks to the team and everyone in the cohort it was an awesome experience!"

Kirill
Lead Software Engineer

"The program fully delivered on its promise. I gained the skills to validate an idea — and actually did it. Starting from scratch, I developed a concept, ran my first tests, and got 800 sign-ups. I was blown away! The mix of hands-on work and emotional reflection helped me stay focused and really understand what launching your own product feels like."

Max
Senior Product Owner

"In a corporate role, it’s hard to find time or mental space to seriously work on your own ideas. This course helped me rewire how I think about product development. It challenged old assumptions, pushed me into real user research, and helped reduce the emotional and financial risk of starting something new. The community, too, was a game-changer."

Alex
Investment Banking Associate

"This course gave me exactly what I needed to move forward, clear structure, expert input, and practical steps to go from a rough idea to a tested concept in just two months. But beyond that, it created an atmosphere where experimenting, failing, and learning felt exciting and genuinely fun. The peer support was a huge part of that."

Alex
Applied Researcher

“Joining the program was the best decision I made in 2024.”

Dmitry
Head of Engineering

"Huge thanks to Sasha Danilov and the incredible team behind this course. It gave me a deep dive into startup creation across UK and US markets — not just knowledge, but real motivation to keep going. The informal sessions with experienced founders were truly inspiring. And the community of like-minded people made the whole journey unforgettable."

Yuri
Strategy Director

"This program gave me a real sense of confidence, at a time when I truly needed it. The group dynamic, the teamwork, and the support were something rare and deeply meaningful. It helped me look ahead with hope and energy. Honestly, I just wish I hadn’t missed two sessions!"

Anna
Creative Director at Marketing Agency

"What I especially liked about the course was its depth. It’s not a ‘step one-two-three’ checklist, but a real immersion into how products are shaped from real needs. A lot of attention goes into understanding what truly drives people — and the Needs Graph was a revelation. This kind of thinking is invaluable for shaping any meaningful project. This was not only helpful but also incredibly inspiring!"

Product Creative Lab Curators

Our curators are practitioners, not lecturers. They spend their days building products, validating ideas with real users, and running live growth experiments. Now they’re here to pass on that field-tested experience — helping you focus on what matters, showing concrete ways forward, and backing you at every step of your journey.

Alex Danilov
Founder, Product Strategist & Educator
Olga Logunova
Social Media Intelligence & Research Expert
Evgenia Farikh
Executive Coach & Transition Facilitator
George Berezhnov
Innovation & Venture Strategist
Alina Veselaya
Go-to-market & Brand Strategy Expert
Mikael Saakyan
Digital Strategist & Founder of Rattlesnake Group

The Lab Lives Here

We run our programs at LSE campus — a space designed for learning, creativity, and deep work.

Inspiring architecture and natural light to fuel focus and imagination
Classrooms equipped with screens, whiteboards, and prototyping tools
Spaces designed for collaboration, breakout sessions, and hands-on work
An academic environment that encourages exploration and momentum
Start your first lab

FAQ

Still have questions? Write to us: hello@productcreativelab.com

Can I join fully online?

Yes. Whether you attend on-site in London or dial in remotely, you get the same workshops, mentor time, and lifetime alumni chat. All sessions are streamed live and recorded for replay.

I don’t have an idea yet—can I still join?

Yes! That’s exactly what Insight Lab is for. You bring a hunch or broad interest area, and we’ll guide you through interviews and analysis until you uncover a real, high-value need and shape it into a concept.

I work full-time — will I have enough time?

You will. Live workshops run after office hours, and weekly effort tops out at 4–6 h for Insight Lab and 6–8 h for Launch Lab. Most of our founders keep their day jobs while they build.

Already have traction — can I join Pitch Night?

Absolutely. If you’ve got users and early metrics, send us the numbers; if they meet the bar, we’ll slot you into the next monthly showcase.

Ready to build your product?

Still exploring your idea? Insight Lab starts July 15 — we’ll help you uncover real user needs, shape a strong concept, and test it early.

Already clear on what you want to build? Launch Lab starts October 7 — take your concept through switch tests, build an MVP, and validate it with real users.

Join a powerful environment where ideas become real. Spend just 4–8 hours a week, get support from mentors, and pitch to investors at Pitch Night.

Make the jump — build something people can actually touch.