Build a working MVP and launch your first iterations in 10 weeks
In just 10 weeks, you’ll test demand through real experiments, build a functional MVP using AI, no-code, and low-code tools, and kick off a continuous cycle of improvement — all in a flexible online format, 6–8 hours per week.
Who’s behind Insight Lab
Launch Lab is the second step in the Product Creative Lab ecosystem, based in London. We run hands-on online and offline programs that turn dreamers into startup founders.
Since 2023, our labs have been hosted on campus at LSE — one of the UK’s top universities — and streamed live online. Our space is designed to be safe and inspiring:a place where you take your idea through the first product and investor steps, meet future co-founders, and grow inside a vibrant community of makers.
Insight Lab helps you find your direction. Launch Lab helps you turn a concept into a working MVP — and then pitch it at our monthly Pitch Night.
Programme Snapshot
“Is this for me?” checklist
✔ You want to experiment with users and data, not just write code.
✔ You need to build and launch your MVP within 10 weeks.
✔ You can commit 6–8 hours a week to make real progress.
Build your first working version, improve UX, and present a better demo. You’ll show progress and collect fresh input.
Onboard first users, track early signals, and measure whether people hit key milestones or feel a “wow” moment.
Refine your MVP through user feedback and re-test. Begin a stable loop of improve → launch → measure.
Wrap up core features, polish your pitch, and prep for Demo Day. This week is about clarity and readiness.
What You’ll Walk Away With
You’ll launch a real MVP under the guidance of experienced curators, get early metrics, and build a system for continuous improvement — not alone, but in a community that has your back.
Insight Lab
Launch Lab
Pitch Night
Product Creative Lab Curators
Our curators are practitioners, not lecturers. They spend their days building products, validating ideas with real users, and running live growth experiments. Now they’re here to pass on that field-tested experience — helping you focus on what matters, showing concrete ways forward, and backing you at every step of your journey.
Alex is the founder of Product Creative Lab and the architect behind its learning system. With 15+ years of experience building B2C and B2B products, he combines product thinking, behavioral science, and ecosystem strategy. Alex helps participants move from insight to concept to MVP — while staying grounded, focused, and energized. Previously, he led multiple ventures (including Yep!, Istina.AI, and others) and advised founders across Europe and the US.
Olga is a PhD-level researcher and consultant who transforms online behavior into strategic product insights. With 15+ years of experience, she’s worked with global companies like Microsoft, Google, and L’Oréal. Her superpower is helping teams unlock audience signals, cultural shifts, and untapped opportunities using social listening and trend analysis. At the Lab, she guides founders through real user data — beyond assumptions and guesswork.
Evgenia is an experienced executive coach who helps founders and professionals navigate personal and professional transitions. She has supported leaders across industries through career pivots, team changes, and high-pressure growth. At the Lab, she helps you build emotional resilience, manage uncertainty, and grow the mindset you need to move from idea to execution — with clarity and confidence.
George brings over a decade of experience in building and scaling innovation departments in global companies. At Johnson & Johnson, he launched healthtech ventures and built strategic alliances that transformed patient access and care delivery. A Sloan Fellow at London Business School, George blends strategy, healthcare innovation, and human-centered design. At the Lab, he helps participants sharpen their thinking and test bold ideas in real-world conditions.
Alina helps startups turn early ideas into strong, testable market entries. With 8+ years of experience in SaaS, AI, and e-commerce, she’s launched products from zero, shaped brand strategy, and led growth in fast-paced environments. From trend-driven fashion tech to deeptech platforms, Alina blends creativity with a sharp focus on execution — helping founders build and test what truly matters.
Mikael is the founder of Rattlesnake Group — a London-based studio that rapidly designs and builds digital products of varying complexity. From early prototypes to full-scale platforms, his team blends strategy, technology, and design to deliver results fast. At the Lab, Mikael guides participants through practical ways to create, test, and iterate — turning abstract ideas into working solutions with modern tools.
"The offline course turned out to be much more real than any “how to raise a round” content. Each session focused on our own projects with honest feedback and clear milestones. You always felt progress. It helped me stop overthinking and actually move forward saving time, energy, and turning ideas into real steps."
"This course was an incredible experience and my best investment of the year! It gives you everything to launch a product: from research to idea and validation. But what stood out most was the people, smart, ambitious, inspiring. You share, laugh, and keep supporting each other long after it ends. Huge thanks to Alex for making it all work!"
"The program helped me clearly see all the steps, truly all of them, from early idea to a complete concept. I especially loved the second part, where we explored business models, ways to validate concepts, and put the whole puzzle together into a one-pager. The journey is complex and creative, but the structure made it all feel doable. Huge thanks to the team and everyone in the cohort it was an awesome experience!"
"The program fully delivered on its promise. I gained the skills to validate an idea — and actually did it. Starting from scratch, I developed a concept, ran my first tests, and got 800 sign-ups. I was blown away! The mix of hands-on work and emotional reflection helped me stay focused and really understand what launching your own product feels like."
"In a corporate role, it’s hard to find time or mental space to seriously work on your own ideas. This course helped me rewire how I think about product development. It challenged old assumptions, pushed me into real user research, and helped reduce the emotional and financial risk of starting something new. The community, too, was a game-changer."
"This course gave me exactly what I needed to move forward, clear structure, expert input, and practical steps to go from a rough idea to a tested concept in just two months. But beyond that, it created an atmosphere where experimenting, failing, and learning felt exciting and genuinely fun. The peer support was a huge part of that."
“Joining the program was the best decision I made in 2024.”
"Huge thanks to Sasha Danilov and the incredible team behind this course. It gave me a deep dive into startup creation across UK and US markets — not just knowledge, but real motivation to keep going. The informal sessions with experienced founders were truly inspiring. And the community of like-minded people made the whole journey unforgettable."
"This program gave me a real sense of confidence, at a time when I truly needed it. The group dynamic, the teamwork, and the support were something rare and deeply meaningful. It helped me look ahead with hope and energy. Honestly, I just wish I hadn’t missed two sessions!"
"What I especially liked about the course was its depth. It’s not a ‘step one-two-three’ checklist, but a real immersion into how products are shaped from real needs. A lot of attention goes into understanding what truly drives people — and the Needs Graph was a revelation. This kind of thinking is invaluable for shaping any meaningful project. This was not only helpful but also incredibly inspiring!"
Choose the format that fits you best
FAQ
Still have questions? Write to us: hello@productcreativelab.com
Do I need a technical co-founder to join?
No. The program gives you hands-on experience with no-code, low-code, and AI tools — enough to build and launch your MVP without writing code. If you do have technical skills, great — but they’re not required to get started.
I have a full-time job. Will I manage?
Yes. Expect to spend around 6–8 hours per week: Saturday workshop (3h), Tuesday Q&A (1h), plus async work at your own pace. Many of our participants work full-time too.
What if I miss a live session?
Every session is recorded. You’ll still get feedback in the chat and during async reviews, so you won’t fall behind.
What happens after the program?
You’ll have a working MVP, first traction, and a clear path forward. You can join our Pitch Night to showcase results or continue sprinting with expert support.
